Personalised Finance: AI for Everyone
Mobile App
Project Overview
Financial literacy is a widespread challenge, leaving many struggling to manage their finances. This project explores using explainable AI and human-centered design to make financial advice accessible and understandable. The goal is to empower individuals to manage their finances with confidence through an AI-powered personal finance app that uses gamification and personalized learning journeys. The app aims to build financial literacy and empower users to make informed decisions.
Role
Project Manager and UX / UI Designer
Type
Education Finance
Year
2023
Jury remarks
The project effectively addresses the real problem that everyone has different financial needs and often lacks knowledge about finance. It aims to personalize finances and utilize AI to empower individuals, helping them confidently understand and manage their financial situations. The use of AIFinPal, which features explainable AI and personalized learning journeys, enhances the user experience, enabling smart financial decisions and easier access to financial services.
The business model is flexible, utilizing a freemium/subscription approach to target individuals looking to improve their financial literacy. The project provides an extensive and detailed explanation of its concept, demonstrating a solid human-centered design approach backed by deep methodological skills. It makes complex financial advice accessible and understandable, particularly for those with limited financial knowledge. Furthermore, the inclusion of a personalized learning journey is an innovative aspect that adds value.
The solution also has potential as a B2B product for financial companies and banks, expanding its applicability beyond individual users.