I am a designer, problem-solver, and self-starter.
Domain knowledge
in user research, user interface, user experience, design thinking, design system, accessibility, and AI design.
Industry knowledge
in banking, finance, insurance, healthcare, and utilities sectors
Product design experience
in mobile, tablet and desktop device
Featured Projects
Extensive background in both tech agency and in-house environments, crafting successful consumer-facing (B2C) and enterprise (B2B) solutions.
Banking & Finance & Utilities
Employees' Compensation Enquiry and Booking Service Platform ➜
Simplified multi-step government workflows and enhanced accessibility for citizen compensation cases, delivering an inclusive interface built to W3C AA standards and optimized for diverse public users.
Video Analytics Consulting Service ➜
Provided in-depth consulting on AI adoption for airport video analytics, leading user research, design thinking workshops, and strategic roadmap development to support cross-team deployment and operational excellence.
Onboard Rail Inspection System ➜
Modernized legacy rail inspection operations through dashboards, enabling real-time railway monitoring and achieving 90% alert accuracy with machine learning analytics for faster issue response.
Bond System ➜
Streamlined operational flows and simplified Hong Kong bond clearing processes, improving efficiency and regulatory compliance for financial institutions and supporting foreign investment activities.
Credit Card Reward App ➜
Designed and gamified user journeys in collaboration with stakeholders, boosting engagement and elevating the bank’s app rating to 4.3 on iOS through iterative UX improvements.
Corporate Banking Account Opening Platform ➜
Created a unified and streamlined account opening process for diverse client profiles, reducing workflow complexity and friction for business customers.
Personal Account Opening Platform ➜
Enabling comprehensive banking services, facilitating quick account creation and management through a streamlined mobile app and back-end approval system.
Unit Trust App ➜
Redesigned the user interface for clarity and ease of navigation, streamlined investment suitability assessments, and enhanced transaction flows—resulting in improved customer satisfaction and greater app engagement within the unit trust product ecosystem.
Remote Account Opening App ➜
Built a remote-first onboarding solution with integrated real-time e-KYC and facial recognition, supporting secure account access for users across Hong Kong and mainland China.
Insurance & Healthcare & Travel
Investment Management App ➜
Designing an AI-integrated tool for financial advisors to efficiently manage portfolios with personalized advice and transparent analytics insights.
Healthcare and Wellness App ➜
Led research-driven enhancements for a top-tier health app, focusing on the Bay Area market to improve user journey efficiency and drive strategic stakeholder collaboration.
Healthcare and Insurance Web-app ➜
Establishing the inaugural insurance wellness center, we collaborate on developing the membership platform and service journey from scratch under a new brand.
24-hour Cathay Hackathon ➜
Fostering innovation and enhancing the traveler's journey in travel technology.
Case study
Sustainability: Bumblebee App ➜
Combating climate change through sustainable solutions, highlighting personal growth, project management challenges, and the team's achievements in developing an impactful corporate expense tracking app.
Personalised Finance: AI for Everyone ➜
Addressing the widespread challenge of financial literacy, this project explores the use of explainable AI and human-centred design to create an accessible and understandable personal finance app that empowers individuals to confidently manage their finances through gamification and personalized learning journeys.